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Suburb Insights · QLD 4740

East Mackay, QLD 4740 Property Profile

ABS 2021 Census · Updated 21 May 2026

Suburb Overview

East Mackay is a coastal suburb in Queensland, Australia, with a population of approximately 3,725, making it a boutique locality. Located approximately 802 km from the Brisbane CBD, East Mackay is a coastal area in Queensland. The median household income is $89,336 per year.

Investment Score

52 / 100 Moderate

Moderate income levels in East Mackay indicate steady rental demand from working households. Coastal lifestyle appeal adds a premium that supports long-term demand.

Location

Brisbane
East Mackay
Queensland · 4740
802 km from Brisbane CBD
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Key Indicators

Postcode
4740

Official Australia Post postcode for East Mackay. A postcode may cover multiple suburbs.

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Population
3,725

Usual resident population at the most recent census.

Median weekly rent
$320/wk

Weekly median rent for occupied homes. Live rental data integration coming soon.

Median household income
$89,336/yr

Annual median household income (before tax) across all households.

Distance to CBD
802 km

Straight-line distance from the suburb centroid to the nearest capital city CBD. Actual driving distance will be longer.

Lifestyle & Amenities

Schools nearby
1

Estimated 1 school within or near this suburb.

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Parks & green spaces
1

Estimated 1 park and green spaces near this suburb.

Median monthly mortgage
$1,625/mo

Monthly median mortgage repayment for households currently paying off a mortgage.

Home type
64% houses

Proportion of separate houses versus units, townhouses, and other home types. Useful for investors assessing rental demand mix.

Why People Like Living in East Mackay

Who East Mackay Suits

👨‍👩‍👧FamiliesSchool count or dwelling mix is lighter here.
📊InvestorsRent covers a solid share of the median mortgage.
🏡First-home buyersEntry costs sit at or below the Queensland median.
💼ProfessionalsLonger commute to the CBD.

Pros and Cons

Pros

  • Rent sits within an affordable share of local incomes, supporting tenant demand.
  • Mortgage costs are lower than the Queensland median, improving cash-flow margins.
  • Solid transport links into employment hubs.

Cons

  • Long distance to the CBD (802 km) — plan for commute time or local employment.
  • Fewer schools inside the suburb itself — verify catchments for neighbouring areas.

Investment Insight

East Mackay is a smaller community of 3,725 — about 68% of the Queensland suburb median (5,474) — so investors should factor in the narrower buyer pool and longer average time-on-market. At $89,336/year, household income in East Mackay is within 1% of the Queensland median ($90,298), placing the suburb firmly in the state's mainstream demographic band. Rent of $320/week (85% coverage of the $1,625/month median mortgage) leaves a gap of roughly $238/month that a typical investor bridges with negative gearing, depreciation and capital growth. East Mackay is 802 km from Brisbane, so the local market tracks regional employment and lifestyle drivers more than CBD-driven commuter demand.

Investment Tip

Coastal markets benefit from lifestyle appeal but require a buffer for higher insurance and occasional weather-driven vacancies. Local rents consume roughly 19% of household income — a useful sanity check on tenant affordability.

East Mackay vs Queensland Median

How East Mackay stacks up against the median of all Queensland suburbs in our dataset. Positive values mean East Mackay sits above the state median; negative means below.

MetricEast MackayQLD medianΔ vs state
Population3,7255,474-32%
Median household income$89,336/yr$90,298/yr-1%
Median rent (weekly)$320$385-17%
Median mortgage (monthly)$1,625$1,733-6%
Distance to CBD802 km62 km+1194%
Separate houses64%77%-13pp

Investor Checklist

Pre-inspection briefing for East Mackay — every item is derived from public datasets, with full citations in our data sources page.

Investment Strategy

⚠️
Buy & Hold

Moderate buy-and-hold potential: East Mackay's 3,725-person market and $89,336 median household income work for investors who are selective on street location and property quality rather than counting on a suburb-wide rerating.

Rental Yield

Strong rental coverage: $320/week (~$1,387/month) covers 85% of the $1,625/month median mortgage repayment, so the shortfall sits at just $238/month. Investors targeting positive cash flow should shortlist this suburb.

Renovation / Flip

Only 64% of dwellings are separate houses (vs 77% QLD median) — this is a unit and townhouse market, where cosmetic flips struggle against body-corporate restrictions, thinner after-reno uplift and competing new supply.

Risk Factors

Run the numbers on a East Mackay property

Full Property Analysis

30-year projections for East Mackay

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2026 Outlook

Growth: Low Rental Demand: Low Investor Sentiment: Moderate

Capital-growth expectations for East Mackay are modest for 2026 — incomes close to the QLD median of $90,298 and a population of 3,725 suggest gains will lag headline metro markets. Rental coverage runs at ~85% of the typical mortgage ($1,387/month rent vs $1,625/month repayment), keeping cash flow in positive or near-neutral territory. The EquitySight investment score of 52/100 places East Mackay in the mid tier of Australian suburbs we profile, and overall investor sentiment is balanced heading into the second half of 2026.

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Frequently Asked Questions

Is East Mackay a good suburb for investment?

East Mackay scores 52/100 on our EquitySight investment framework — a moderate rating. That score is driven by a population of 3,725, median household income of $89,336/year and median weekly rent of $320. Whether it fits your portfolio depends on whether you are targeting cash flow, capital growth, or a value-add renovation — all three are scored with suburb-specific numbers elsewhere on this page.

What drives property demand in East Mackay?

The main demand drivers in East Mackay are a median household income of $89,336/year, a dwelling mix that is 64% separate houses, roughly 1 schools and 1 parks within the catchment. Together these shape both owner-occupier and tenant demand and are the factors we weight most heavily in the suburb's investment score.

What is the population of East Mackay?

East Mackay has a usual resident population of approximately 3,725, compared with a Queensland suburb median of 5,474 — placing it in the lower half of the state's suburbs by size. Population is the clearest proxy for market depth: more residents mean more transactions and typically a shorter average days-on-market on resale.

How far is East Mackay from the Brisbane CBD?

East Mackay sits 802 km straight-line from the Brisbane CBD. This is a regional market where CBD distance is only indicative — local industry diversity and commute alternatives matter more.

What is the median rent in East Mackay?

The most recent census recorded a median weekly rent of $320 in East Mackay, equating to approximately $16,640/year in gross rental income (state median $385/week). Market rents have typically drifted above the recorded figure — verify against current listings on realestate.com.au and Domain before making an offer.

What is the typical mortgage repayment in East Mackay?

The median monthly mortgage repayment in East Mackay is $1,625, or approximately $19,500/year (vs $1,733/month state median). Stress-test your own borrowing at rates 1–2 percentage points above today's to make sure you can still service the loan through an RBA tightening cycle.

Is East Mackay cash-flow positive for investors?

A median weekly rent of $320 works out to $1,387/month, covering 85% of the median mortgage repayment of $1,625/month. That leaves a $238/month shortfall (around $2,856/year before tax benefits), so a typical owner-occupier-priced property here is negatively geared. Actual cash flow depends on your deposit, loan terms, ownership costs and marginal tax rate — run the full numbers in our rental yield calculator.

What are the main risks of investing in East Mackay?

The main risks are a thin buyer pool (3,725 residents), interest-rate sensitivity on the $1,625 median mortgage, the broader Queensland market cycle. Each of these is covered in the Risk Factors section above with suburb-specific numbers rather than generic warnings.

How we built this East Mackay profile

Every number on this page comes from the ABS 2021 Census of Population and Housing, Australia Post postcode reference data, and OpenStreetMap amenity tiles. The investment score, strategy verdicts, and comparison table are computed deterministically from those inputs — no opinion, no estimation. See our full methodology and the data sources and licences for the formulas we use.

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