Suburb Overview
Blairgowrie is a coastal suburb in Victoria, Australia, with a population of approximately 2,786, making it a boutique locality. Located approximately 64 km from the Melbourne CBD, Blairgowrie is a coastal area in Victoria. The median household income is $77,480 per year.
Location
Key Indicators
Postcode
3942
Postcode for Blairgowrie, from a community postcode dataset cross-checked against Australia Post. A postcode may cover multiple suburbs.
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Population
2,786
Usual resident population at the most recent census.
Median weekly rent
$400/wk
Median weekly rent recorded at the 2021 Census — market rents have risen since, so treat this as a dated baseline, not a current figure.
Median household income
$77,480
Annual median household income (before tax) across all households.
Distance to CBD
64 km
Straight-line distance from the suburb centroid to the nearest capital city CBD. Actual driving distance will be longer.
Housing
Median monthly mortgage
$2,000/mo
Monthly median mortgage repayment for households currently paying off a mortgage.
Home type
34% houses
Proportion of separate houses versus units, townhouses, and other home types. Useful for investors assessing rental demand mix.
Investment Insight
Blairgowrie is a smaller community of 2,786 — about 38% of the Victoria suburb median (7,416) — so investors should factor in the narrower buyer pool and longer average time-on-market. Household income of $77,480/year is 19% below the Victoria median of $95,160, typically translating into lower entry prices and a tenant base more sensitive to rent increases. At the 2021 Census, rent of $400/week covered 87% of the $2,000/month median mortgage recorded at the same Census, leaving a gap of roughly $267/month at the time. Rents and repayments have both risen since — re-run the numbers with current figures before drawing conclusions. Blairgowrie is 64 km from Melbourne, so the local market tracks regional employment and lifestyle drivers more than CBD-driven commuter demand. Only 34% of dwellings are separate houses (vs 78% state median), so this is a unit-heavy market where body-corporate decisions and strata supply meaningfully shape investor returns.
Blairgowrie vs Victoria Median
How Blairgowrie stacks up against the median of all Victoria suburbs in our dataset. Positive values mean Blairgowrie sits above the state median; negative means below.
| Metric | Blairgowrie | VIC median | Δ vs state |
|---|---|---|---|
| Population | 2,786 | 7,416 | -62% |
| Median household income | $77,480/yr | $95,160/yr | -19% |
| Median rent (weekly, 2021 Census) | $400 | $380 | +5% |
| Median mortgage (monthly, 2021 Census) | $2,000 | $1,950 | +3% |
| Distance to CBD | 64 km | 32 km | +100% |
| Separate houses | 34% | 78% | -44pp |
Investor Checklist
Pre-inspection briefing for Blairgowrie — every item is derived from public datasets, with full citations in our data sources page.
- Market depth: 2,786 residents — 38% of the VIC suburb median (7,416).
- Purchasing power: median household income $77,480/year (-19% vs Victoria suburb median of $95,160).
- Cash-flow coverage (2021 Census): $400/week rent (≈ $1,733/month) covered ~87% of the $2,000/month median mortgage at the 2021 Census — verify against current rents and rates.
- CBD access: 64 km straight-line from Melbourne (state suburb median 32 km).
- Dwelling mix: 34% separate houses — unit-heavy market (vs 78% state median).
- Rate stress-test: budget ~$200/month extra for a 1-percentage-point RBA rate rise on top of the $2,000/month median repayment.
- Tenant rent burden: 27% of the median household income is spent on rent — within normal range.
Investment Strategy
Limited buy-and-hold upside: a small population of 2,786 means liquidity is thin and capital growth tends to lag the wider Victoria market over full cycles.
Strong rental coverage at the 2021 Census: $400/week (~$1,733/month) covered 87% of the $2,000/month median mortgage, a shortfall of just $267/month. Both rents and repayments have moved since 2021 — verify current figures, though this suburb has historically leaned cash-flow-friendly.
Only 34% of dwellings are separate houses (vs 78% VIC median) — this is a unit and townhouse market, where cosmetic flips struggle against body-corporate restrictions, thinner after-reno uplift and competing new supply.
Risk Factors
- Interest-rate sensitivity: the $2,000/month median mortgage in Blairgowrie means a 1-percentage-point RBA rate rise could add roughly $200/month to repayments, reducing buyer borrowing capacity and cooling prices.
- Income vulnerability: household incomes in Blairgowrie are 19% below the Victoria median ($77,480 vs $95,160), which tends to compress rent growth and increases exposure to local unemployment shocks.
- Liquidity risk: with 2,786 residents, Blairgowrie has a thinner pool of buyers and tenants than larger suburbs. Expect longer days-on-market on resale and budget for potential vacancy gaps between tenancies.
- Commute distance: at 64 km from the nearest CBD, Blairgowrie depends on local employment rather than city-driven commuter demand, which amplifies the market's sensitivity to regional industry slowdowns.
- Strata exposure: only 34% of dwellings in Blairgowrie are separate houses, so most investment stock is apartments or townhouses subject to body-corporate fees, sinking-fund levies and competing supply from new developments.
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Start your first-home journey →2026 Outlook
Capital-growth expectations for Blairgowrie are modest for 2026 — incomes 19% below the VIC median of $95,160 and a population of 2,786 suggest gains will lag headline metro markets. At the 2021 Census, rental coverage ran at ~87% of the typical mortgage ($1,733/month rent vs $2,000/month repayment), keeping cash flow in positive or near-neutral territory. Verify against current rents and rates. Overall investor sentiment for Blairgowrie is cautious heading into the second half of 2026, based on its income, rent and mortgage profile relative to the Victoria median.
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Frequently Asked Questions
Is Blairgowrie a good suburb for investment?
Whether Blairgowrie suits you depends on your strategy, but the fundamentals are concrete: a population of 2,786, a median household income of $77,480/year and median weekly rent of $400. Weigh those against your goal — cash flow, capital growth, or a value-add renovation — each of which we break down with suburb-specific ABS numbers elsewhere on this page.
What drives property demand in Blairgowrie?
The main demand drivers in Blairgowrie are a median household income of $77,480/year, a dwelling mix that is 34% separate houses. Together these shape both owner-occupier and tenant demand.
What is the population of Blairgowrie?
Blairgowrie has a usual resident population of approximately 2,786, compared with a Victoria suburb median of 7,416 — placing it in the lower half of the state's suburbs by size. Population is the clearest proxy for market depth: more residents mean more transactions and typically a shorter average days-on-market on resale.
How far is Blairgowrie from the Melbourne CBD?
Blairgowrie sits 64 km straight-line from the Melbourne CBD. This is a regional market where CBD distance is only indicative — local industry diversity and commute alternatives matter more.
What is the median rent in Blairgowrie?
The most recent census recorded a median weekly rent of $400 in Blairgowrie, equating to approximately $20,800/year in gross rental income (state median $380/week). Market rents have typically drifted above the recorded figure — verify against current listings on realestate.com.au and Domain before making an offer.
What is the typical mortgage repayment in Blairgowrie?
The median monthly mortgage repayment in Blairgowrie is $2,000, or approximately $24,000/year (vs $1,950/month state median). Stress-test your own borrowing at rates 1–2 percentage points above today's to make sure you can still service the loan through an RBA tightening cycle.
Is Blairgowrie cash-flow positive for investors?
A median weekly rent of $400 works out to $1,733/month, covering 87% of the median mortgage repayment of $2,000/month. That leaves a $267/month shortfall (around $3,204/year before tax benefits), so a typical owner-occupier-priced property here is negatively geared. Actual cash flow depends on your deposit, loan terms, ownership costs and marginal tax rate — run the full numbers in our rental yield calculator.
What are the main risks of investing in Blairgowrie?
The main risks are a thin buyer pool (2,786 residents), interest-rate sensitivity on the $2,000 median mortgage, below-median household incomes ($77,480 vs $95,160 state median), a unit-heavy dwelling mix (34% houses) where body-corporate costs and apartment supply affect resale, the broader Victoria market cycle. Each of these is covered in the Risk Factors section above with suburb-specific numbers rather than generic warnings.
How we built this Blairgowrie profile
The population, postcode, median household income, and dwelling mix on this page are real figures from the ABS 2021 Census (income is the ABS median weekly household income annualised) and Australia Post. Distance to the CBD is calculated from the suburb's ABS centroid. The Census median rent and mortgage repayment are 2021 figures and are clearly labelled as such wherever they appear — they are five years old and have moved substantially since. We do not publish an investment score or school/park counts for this suburb. See our methodology and data sources for exactly what's measured and what's estimated.