Suburb Overview
Douglas is a regional centre in Victoria, Australia, with a population of approximately 74, making it a boutique locality. Located approximately 300 km from the Melbourne CBD, Douglas is a regional area in Victoria. The median household income is $97,448 per year.
Location
Key Indicators
Postcode
3401
Postcode for Douglas, from a community postcode dataset cross-checked against Australia Post. A postcode may cover multiple suburbs.
Australia Post Postcode Finder →
Population
74
Usual resident population at the most recent census.
Median weekly rent
N/A
A current median rent has not been published for this suburb.
Median household income
$97,448
Annual median household income (before tax) across all households.
Distance to CBD
300 km
Straight-line distance from the suburb centroid to the nearest capital city CBD. Actual driving distance will be longer.
Housing
Median monthly mortgage
N/A
Monthly median mortgage repayment for households currently paying off a mortgage.
Home type
79% houses
Proportion of separate houses versus units, townhouses, and other home types. Useful for investors assessing rental demand mix.
Investment Insight
Douglas is a smaller community of 74 — about 1% of the Victoria suburb median (7,416) — so investors should factor in the narrower buyer pool and longer average time-on-market. At $97,448/year, household income in Douglas is within 2% of the Victoria median ($95,160), placing the suburb firmly in the state's mainstream demographic band. Douglas is 300 km from Melbourne, so the local market tracks regional employment and lifestyle drivers more than CBD-driven commuter demand.
Douglas vs Victoria Median
How Douglas stacks up against the median of all Victoria suburbs in our dataset. Positive values mean Douglas sits above the state median; negative means below.
| Metric | Douglas | VIC median | Δ vs state |
|---|---|---|---|
| Population | 74 | 7,416 | -99% |
| Median household income | $97,448/yr | $95,160/yr | +2% |
| Distance to CBD | 300 km | 32 km | +838% |
| Separate houses | 79% | 78% | +1pp |
Investor Checklist
Pre-inspection briefing for Douglas — every item is derived from public datasets, with full citations in our data sources page.
- Market depth: 74 residents — 1% of the VIC suburb median (7,416).
- Purchasing power: median household income $97,448/year (+2% vs Victoria suburb median of $95,160).
- Gross rental income: verify via realestate.com.au — median rent data was not captured for this suburb.
- CBD access: 300 km straight-line from Melbourne (state suburb median 32 km).
- Dwelling mix: 79% separate houses — house-dominant market (vs 78% state median).
- Rate stress-test: model your cash flow with rates 1–2 percentage points above current to ensure the investment survives a tightening cycle.
- Tenant rent burden: rent-to-income data not available — verify against state rental tribunal dashboards.
Investment Strategy
Limited buy-and-hold upside: a small population of 74 means liquidity is thin and capital growth tends to lag the wider Victoria market over full cycles.
Median rental data was not captured for Douglas. Use current realestate.com.au and Domain listings to triangulate a realistic weekly rent before committing, then feed that number into our rental yield calculator.
With 79% houses in a 74-person market, renovation margins depend on individual street and aspect rather than any suburb-wide story — do comparable-sales analysis before committing capital.
Risk Factors
- Interest-rate movements are the dominant macro risk for Douglas — model cash flow with a 1–2 percentage-point buffer above current rates to ensure the investment survives a tightening cycle.
- Liquidity risk: with 74 residents, Douglas has a thinner pool of buyers and tenants than larger suburbs. Expect longer days-on-market on resale and budget for potential vacancy gaps between tenancies.
- Commute distance: at 300 km from the nearest CBD, Douglas depends on local employment rather than city-driven commuter demand, which amplifies the market's sensitivity to regional industry slowdowns.
- Regulatory risk: changes to Australian tax settings (negative gearing, CGT discount, foreign-buyer surcharges, land-tax thresholds) could reshape after-tax returns in Douglas regardless of local market conditions.
- Market cycle risk: property markets are cyclical, so stress-test your projections in Douglas with a 10–15% price pullback scenario before committing capital — returns to date are not a guarantee of future performance.
Run the numbers on a Douglas property
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Start your first-home journey →2026 Outlook
Capital-growth expectations for Douglas are modest for 2026 — incomes close to the VIC median of $95,160 and a population of 74 suggest gains will lag headline metro markets. Rental fundamentals will need to be verified against live listings, as a clean median rent was not recorded for Douglas. Overall investor sentiment for Douglas is cautious heading into the second half of 2026, based on its income, rent and mortgage profile relative to the Victoria median.
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Frequently Asked Questions
Is Douglas a good suburb for investment?
Whether Douglas suits you depends on your strategy, but the fundamentals are concrete: a population of 74, a median household income of $97,448/year. Weigh those against your goal — cash flow, capital growth, or a value-add renovation — each of which we break down with suburb-specific ABS numbers elsewhere on this page.
What drives property demand in Douglas?
The main demand drivers in Douglas are an above-state-median household income of $97,448/year, a dwelling mix that is 79% separate houses. Together these shape both owner-occupier and tenant demand.
What is the population of Douglas?
Douglas has a usual resident population of approximately 74, compared with a Victoria suburb median of 7,416 — placing it in the lower half of the state's suburbs by size. Population is the clearest proxy for market depth: more residents mean more transactions and typically a shorter average days-on-market on resale.
How far is Douglas from the Melbourne CBD?
Douglas sits 300 km straight-line from the Melbourne CBD. This is a regional market where CBD distance is only indicative — local industry diversity and commute alternatives matter more.
What is the median rent in Douglas?
A reliable median rent was not captured for Douglas. Benchmark expected weekly rent on realestate.com.au and Domain, or the state rental tribunal's rent dashboard. Most Australian investors target a 4–5% gross yield as a baseline.
What is the typical mortgage repayment in Douglas?
A reliable median mortgage figure was not captured for Douglas. Use our loan serviceability calculator to estimate a realistic monthly repayment for your target purchase price and deposit.
Is Douglas cash-flow positive for investors?
Census data was not complete enough in Douglas to compute a clean rent-to-mortgage coverage. Use current listings to benchmark weekly rent, then plug your expected purchase price into our rental yield calculator to see whether the investment runs cash-flow positive or negative.
What are the main risks of investing in Douglas?
The main risks are a thin buyer pool (74 residents), interest-rate sensitivity, the broader Victoria market cycle. Each of these is covered in the Risk Factors section above with suburb-specific numbers rather than generic warnings.
How we built this Douglas profile
The population, postcode, median household income, and dwelling mix on this page are real figures from the ABS 2021 Census (income is the ABS median weekly household income annualised) and Australia Post. Distance to the CBD is calculated from the suburb's ABS centroid. The Census median rent and mortgage repayment are 2021 figures and are clearly labelled as such wherever they appear — they are five years old and have moved substantially since. We do not publish an investment score or school/park counts for this suburb. See our methodology and data sources for exactly what's measured and what's estimated.