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Suburb Insights · VIC 3345

Gordon, VIC 3345 Property Profile

ABS 2021 Census · Updated 21 May 2026

Suburb Overview

Gordon is a regional centre in Victoria, Australia, with a population of approximately 1,393, making it a boutique locality. Located approximately 80 km from the Melbourne CBD, Gordon is a regional area in Victoria. The median household income is $104,624 per year.

Investment Score

46 / 100 Moderate

Above-average earnings in Gordon support sustained property values. Regional positioning means lower entry costs but potentially longer hold periods for capital gains.

Location

Melbourne
Gordon
Victoria · 3345
80 km from Melbourne CBD
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Key Indicators

Postcode
3345

Official Australia Post postcode for Gordon. A postcode may cover multiple suburbs.

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Population
1,393

Usual resident population at the most recent census.

Median weekly rent
$320/wk

Weekly median rent for occupied homes. Live rental data integration coming soon.

Median household income
$104,624/yr

Annual median household income (before tax) across all households.

Distance to CBD
80 km

Straight-line distance from the suburb centroid to the nearest capital city CBD. Actual driving distance will be longer.

Lifestyle & Amenities

Schools nearby
1

Estimated 1 school within or near this suburb.

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Parks & green spaces
1

Estimated 1 park and green spaces near this suburb.

Median monthly mortgage
$1,733/mo

Monthly median mortgage repayment for households currently paying off a mortgage.

Home type
88% houses

Proportion of separate houses versus units, townhouses, and other home types. Useful for investors assessing rental demand mix.

Investment Insight

Gordon is a smaller community of 1,393 — about 19% of the Victoria suburb median (7,416) — so investors should factor in the narrower buyer pool and longer average time-on-market. Households here earn $104,624/year on average — 10% above the VIC suburb median of $95,160 — a modest premium that supports resilient owner-occupier demand. Rent of $320/week (80% coverage of the $1,733/month median mortgage) leaves a gap of roughly $346/month that a typical investor bridges with negative gearing, depreciation and capital growth. Gordon is 80 km from Melbourne, so the local market tracks regional employment and lifestyle drivers more than CBD-driven commuter demand.

Gordon vs Victoria Median

How Gordon stacks up against the median of all Victoria suburbs in our dataset. Positive values mean Gordon sits above the state median; negative means below.

MetricGordonVIC medianΔ vs state
Population1,3937,416-81%
Median household income$104,624/yr$95,160/yr+10%
Median rent (weekly)$320$380-16%
Median mortgage (monthly)$1,733$1,950-11%
Distance to CBD80 km32 km+150%
Separate houses88%78%+10pp

Investor Checklist

Pre-inspection briefing for Gordon — every item is derived from public datasets, with full citations in our data sources page.

Investment Strategy

Buy & Hold

Limited buy-and-hold upside: a small population of 1,393 means liquidity is thin and capital growth tends to lag the wider Victoria market over full cycles.

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Rental Yield

Moderate rental coverage: rent of $320/week covers 80% of a $1,733/month mortgage, leaving a $346/month gap that an investor bridges with equity, depreciation and tax benefits.

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Renovation / Flip

With 88% houses in a 1,393-person market, renovation margins depend on individual street and aspect rather than any suburb-wide story — do comparable-sales analysis before committing capital.

Risk Factors

Run the numbers on a Gordon property

Full Property Analysis

30-year projections for Gordon

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2026 Outlook

Growth: Low Rental Demand: Low Investor Sentiment: Low

Capital-growth expectations for Gordon are modest for 2026 — incomes 10% above the VIC median of $95,160 and a population of 1,393 suggest gains will lag headline metro markets. Rental coverage runs at ~80% of the typical mortgage ($1,387/month rent vs $1,733/month repayment), keeping cash flow in positive or near-neutral territory. The EquitySight investment score of 46/100 places Gordon in the mid tier of Australian suburbs we profile, and overall investor sentiment is cautious heading into the second half of 2026.

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Frequently Asked Questions

Is Gordon a good suburb for investment?

Gordon scores 46/100 on our EquitySight investment framework — a moderate rating. That score is driven by a population of 1,393, median household income of $104,624/year and median weekly rent of $320. Whether it fits your portfolio depends on whether you are targeting cash flow, capital growth, or a value-add renovation — all three are scored with suburb-specific numbers elsewhere on this page.

What drives property demand in Gordon?

The main demand drivers in Gordon are an above-state-median household income of $104,624/year, a dwelling mix that is 88% separate houses, roughly 1 schools and 1 parks within the catchment. Together these shape both owner-occupier and tenant demand and are the factors we weight most heavily in the suburb's investment score.

What is the population of Gordon?

Gordon has a usual resident population of approximately 1,393, compared with a Victoria suburb median of 7,416 — placing it in the lower half of the state's suburbs by size. Population is the clearest proxy for market depth: more residents mean more transactions and typically a shorter average days-on-market on resale.

How far is Gordon from the Melbourne CBD?

Gordon sits 80 km straight-line from the Melbourne CBD. This is a regional market where CBD distance is only indicative — local industry diversity and commute alternatives matter more.

What is the median rent in Gordon?

The most recent census recorded a median weekly rent of $320 in Gordon, equating to approximately $16,640/year in gross rental income (state median $380/week). Market rents have typically drifted above the recorded figure — verify against current listings on realestate.com.au and Domain before making an offer.

What is the typical mortgage repayment in Gordon?

The median monthly mortgage repayment in Gordon is $1,733, or approximately $20,796/year (vs $1,950/month state median). Stress-test your own borrowing at rates 1–2 percentage points above today's to make sure you can still service the loan through an RBA tightening cycle.

Is Gordon cash-flow positive for investors?

A median weekly rent of $320 works out to $1,387/month, covering 80% of the median mortgage repayment of $1,733/month. That leaves a $346/month shortfall (around $4,152/year before tax benefits), so a typical owner-occupier-priced property here is negatively geared. Actual cash flow depends on your deposit, loan terms, ownership costs and marginal tax rate — run the full numbers in our rental yield calculator.

What are the main risks of investing in Gordon?

The main risks are a thin buyer pool (1,393 residents), interest-rate sensitivity on the $1,733 median mortgage, the broader Victoria market cycle. Each of these is covered in the Risk Factors section above with suburb-specific numbers rather than generic warnings.

How we built this Gordon profile

Every number on this page comes from the ABS 2021 Census of Population and Housing, Australia Post postcode reference data, and OpenStreetMap amenity tiles. The investment score, strategy verdicts, and comparison table are computed deterministically from those inputs — no opinion, no estimation. See our full methodology and the data sources and licences for the formulas we use.

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Victoria Property Resources