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ABS 2021 Census · Updated 21 May 2026
Gower is a regional centre in Victoria, Australia, with a population of approximately 45, making it a boutique locality. Located approximately 116 km from the Melbourne CBD, Gower is a regional area in Victoria. The median household income is $97,500 per year.
Above-average earnings in Gower support sustained property values. Distance from major centres is a consideration, though regional markets can offer higher rental yields.
Official Australia Post postcode for Gower. A postcode may cover multiple suburbs.
Australia Post Postcode Finder →Usual resident population at the most recent census.
Weekly median rent for occupied homes. Live rental data integration coming soon.
Annual median household income (before tax) across all households.
Straight-line distance from the suburb centroid to the nearest capital city CBD. Actual driving distance will be longer.
Estimated 1 school within or near this suburb.
Find schools near Gower on My School →Estimated 1 park and green spaces near this suburb.
Monthly median mortgage repayment for households currently paying off a mortgage.
Proportion of separate houses versus units, townhouses, and other home types. Useful for investors assessing rental demand mix.
Gower is a smaller community of 45 — about 1% of the Victoria suburb median (7,416) — so investors should factor in the narrower buyer pool and longer average time-on-market. At $97,500/year, household income in Gower is within 2% of the Victoria median ($95,160), placing the suburb firmly in the state's mainstream demographic band. Rent of $300/week (75% coverage of the $1,733/month median mortgage) leaves a gap of roughly $433/month that a typical investor bridges with negative gearing, depreciation and capital growth. Gower is 116 km from Melbourne, so the local market tracks regional employment and lifestyle drivers more than CBD-driven commuter demand. Separate houses make up 113% of dwellings — 35 percentage points above the Victoria median of 78% — pointing to a family-oriented, land-rich market where value is concentrated in the underlying block.
How Gower stacks up against the median of all Victoria suburbs in our dataset. Positive values mean Gower sits above the state median; negative means below.
| Metric | Gower | VIC median | Δ vs state |
|---|---|---|---|
| Population | 45 | 7,416 | -99% |
| Median household income | $97,500/yr | $95,160/yr | +2% |
| Median rent (weekly) | $300 | $380 | -21% |
| Median mortgage (monthly) | $1,733 | $1,950 | -11% |
| Distance to CBD | 116 km | 32 km | +263% |
| Separate houses | 113% | 78% | +35pp |
Pre-inspection briefing for Gower — every item is derived from public datasets, with full citations in our data sources page.
Limited buy-and-hold upside: a small population of 45 means liquidity is thin and capital growth tends to lag the wider Victoria market over full cycles.
Moderate rental coverage: rent of $300/week covers 75% of a $1,733/month mortgage, leaving a $433/month gap that an investor bridges with equity, depreciation and tax benefits.
With 113% houses in a 45-person market, renovation margins depend on individual street and aspect rather than any suburb-wide story — do comparable-sales analysis before committing capital.
Run the numbers on a Gower property
Scenario comparison, cash flow analysis, tax modelling, and PDF export — all in one place.
Create free account →Capital-growth expectations for Gower are modest for 2026 — incomes close to the VIC median of $95,160 and a population of 45 suggest gains will lag headline metro markets. Rental coverage runs at ~75% of the typical mortgage ($1,300/month rent vs $1,733/month repayment), leaving a manageable top-up for most investors. The EquitySight investment score of 45/100 places Gower in the mid tier of Australian suburbs we profile, and overall investor sentiment is cautious heading into the second half of 2026.
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Gower scores 45/100 on our EquitySight investment framework — a moderate rating. That score is driven by a population of 45, median household income of $97,500/year and median weekly rent of $300. Whether it fits your portfolio depends on whether you are targeting cash flow, capital growth, or a value-add renovation — all three are scored with suburb-specific numbers elsewhere on this page.
The main demand drivers in Gower are an above-state-median household income of $97,500/year, a dwelling mix that is 113% separate houses, roughly 1 schools and 1 parks within the catchment. Together these shape both owner-occupier and tenant demand and are the factors we weight most heavily in the suburb's investment score.
Gower has a usual resident population of approximately 45, compared with a Victoria suburb median of 7,416 — placing it in the lower half of the state's suburbs by size. Population is the clearest proxy for market depth: more residents mean more transactions and typically a shorter average days-on-market on resale.
Gower sits 116 km straight-line from the Melbourne CBD. This is a regional market where CBD distance is only indicative — local industry diversity and commute alternatives matter more.
The most recent census recorded a median weekly rent of $300 in Gower, equating to approximately $15,600/year in gross rental income (state median $380/week). Market rents have typically drifted above the recorded figure — verify against current listings on realestate.com.au and Domain before making an offer.
The median monthly mortgage repayment in Gower is $1,733, or approximately $20,796/year (vs $1,950/month state median). Stress-test your own borrowing at rates 1–2 percentage points above today's to make sure you can still service the loan through an RBA tightening cycle.
A median weekly rent of $300 works out to $1,300/month, covering 75% of the median mortgage repayment of $1,733/month. That leaves a $433/month shortfall (around $5,196/year before tax benefits), so a typical owner-occupier-priced property here is negatively geared. Actual cash flow depends on your deposit, loan terms, ownership costs and marginal tax rate — run the full numbers in our rental yield calculator.
The main risks are a thin buyer pool (45 residents), interest-rate sensitivity on the $1,733 median mortgage, the broader Victoria market cycle. Each of these is covered in the Risk Factors section above with suburb-specific numbers rather than generic warnings.
Every number on this page comes from the ABS 2021 Census of Population and Housing, Australia Post postcode reference data, and OpenStreetMap amenity tiles. The investment score, strategy verdicts, and comparison table are computed deterministically from those inputs — no opinion, no estimation. See our full methodology and the data sources and licences for the formulas we use.