Suburb Overview
Plenty is a well-established middle-ring suburb of Melbourne, Australia, with a population of approximately 2,575, making it a boutique locality. Located approximately 21 km from the Melbourne CBD, Plenty is a middle ring area in Victoria. The median household income is $165,880 per year.
Location
Key Indicators
Postcode
3090
Postcode for Plenty, from a community postcode dataset cross-checked against Australia Post. A postcode may cover multiple suburbs.
Australia Post Postcode Finder →
Population
2,575
Usual resident population at the most recent census.
Median weekly rent
$392/wk
Median weekly rent recorded at the 2021 Census — market rents have risen since, so treat this as a dated baseline, not a current figure.
Median household income
$165,880
Annual median household income (before tax) across all households.
Distance to CBD
21 km
Straight-line distance from the suburb centroid to the nearest capital city CBD. Actual driving distance will be longer.
Housing
Median monthly mortgage
$2,600/mo
Monthly median mortgage repayment for households currently paying off a mortgage.
Home type
94% houses
Proportion of separate houses versus units, townhouses, and other home types. Useful for investors assessing rental demand mix.
Investment Insight
Plenty is a smaller community of 2,575 — about 35% of the Victoria suburb median (7,416) — so investors should factor in the narrower buyer pool and longer average time-on-market. Median household income of $165,880/year runs 74% above the Victoria suburb median of $95,160, indicating strong purchasing power and the type of demographic profile that tends to sustain premium property prices through market cycles. At the 2021 Census, median rent of $392/week (~$1,699/month) covered only 65% of the $2,600/month median mortgage recorded at the same Census — a dated snapshot, but one that suggests this suburb tilted toward capital growth rather than yield. 21 km from Melbourne places Plenty in the middle commuter belt, close enough for daily trips by car or rail but at a materially lower price point than inner suburbs. Separate houses make up 94% of dwellings — 16 percentage points above the Victoria median of 78% — pointing to a family-oriented, land-rich market where value is concentrated in the underlying block.
Plenty vs Victoria Median
How Plenty stacks up against the median of all Victoria suburbs in our dataset. Positive values mean Plenty sits above the state median; negative means below.
| Metric | Plenty | VIC median | Δ vs state |
|---|---|---|---|
| Population | 2,575 | 7,416 | -65% |
| Median household income | $165,880/yr | $95,160/yr | +74% |
| Median rent (weekly, 2021 Census) | $392 | $380 | +3% |
| Median mortgage (monthly, 2021 Census) | $2,600 | $1,950 | +33% |
| Distance to CBD | 21 km | 32 km | -34% |
| Separate houses | 94% | 78% | +16pp |
Investor Checklist
Pre-inspection briefing for Plenty — every item is derived from public datasets, with full citations in our data sources page.
- Market depth: 2,575 residents — 35% of the VIC suburb median (7,416).
- Purchasing power: median household income $165,880/year (+74% vs Victoria suburb median of $95,160).
- Cash-flow coverage (2021 Census): $392/week rent (≈ $1,699/month) covered ~65% of the $2,600/month median mortgage at the 2021 Census — verify against current rents and rates.
- CBD access: 21 km straight-line from Melbourne (state suburb median 32 km).
- Dwelling mix: 94% separate houses — house-dominant market (vs 78% state median).
- Rate stress-test: budget ~$260/month extra for a 1-percentage-point RBA rate rise on top of the $2,600/month median repayment.
- Tenant rent burden: 12% of the median household income is spent on rent — comfortably affordable.
Investment Strategy
Strong buy-and-hold fundamentals: household incomes run 74% above the Victoria suburb median ($165,880 vs $95,160), and the 21 km CBD distance keeps this suburb in the primary demand zone. In Victoria, suburbs with this profile have historically clustered in the upper tercile of 10-year capital growth.
Moderate rental coverage at the 2021 Census: rent of $392/week covered 65% of a $2,600/month mortgage, a $901/month gap bridged with equity, depreciation and tax benefits. Re-check with current rents and rates before committing.
With 94% houses in a 2,575-person market, renovation margins depend on individual street and aspect rather than any suburb-wide story — do comparable-sales analysis before committing capital.
Risk Factors
- Interest-rate sensitivity: the $2,600/month median mortgage in Plenty means a 1-percentage-point RBA rate rise could add roughly $260/month to repayments, reducing buyer borrowing capacity and cooling prices.
- Premium-pricing risk: incomes 74% above the Victoria median ($165,880 vs $95,160) correlate with elevated purchase prices and compressed gross yields — enter only with a clear capital-growth thesis and a comfortable deposit.
- Liquidity risk: with 2,575 residents, Plenty has a thinner pool of buyers and tenants than larger suburbs. Expect longer days-on-market on resale and budget for potential vacancy gaps between tenancies.
- Plenty is 21 km from the CBD — not close enough to benefit from the inner-ring pricing halo, so growth depends more heavily on local infrastructure decisions and the wider Victoria market cycle.
- House-dominant stock: 94% of dwellings are separate houses, so value is concentrated in land — weather events, insurance repricing and land-tax changes hit investors here more directly than in a unit-heavy suburb.
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Start your first-home journey →2026 Outlook
Plenty enters 2026 with a demographic tailwind — household incomes 74% above the Victoria suburb median of $95,160 and a population of 2,575 give it the depth and purchasing power to outperform the wider VIC market over the next 12–18 months. At the 2021 Census, rental coverage ran at ~65% of the typical mortgage ($1,699/month rent vs $2,600/month repayment), leaving a manageable top-up for most investors. Verify against current rents and rates. Overall investor sentiment for Plenty is balanced heading into the second half of 2026, based on its income, rent and mortgage profile relative to the Victoria median.
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Frequently Asked Questions
Is Plenty a good suburb for investment?
Whether Plenty suits you depends on your strategy, but the fundamentals are concrete: a population of 2,575, a median household income of $165,880/year and median weekly rent of $392. Weigh those against your goal — cash flow, capital growth, or a value-add renovation — each of which we break down with suburb-specific ABS numbers elsewhere on this page.
What drives property demand in Plenty?
The main demand drivers in Plenty are proximity to Melbourne (21 km), an above-state-median household income of $165,880/year, a dwelling mix that is 94% separate houses. Together these shape both owner-occupier and tenant demand.
What is the population of Plenty?
Plenty has a usual resident population of approximately 2,575, compared with a Victoria suburb median of 7,416 — placing it in the lower half of the state's suburbs by size. Population is the clearest proxy for market depth: more residents mean more transactions and typically a shorter average days-on-market on resale.
How far is Plenty from the Melbourne CBD?
Plenty sits 21 km straight-line from the Melbourne CBD. This is comfortable commuter territory, with reasonable rail and road access to the city.
What is the median rent in Plenty?
The most recent census recorded a median weekly rent of $392 in Plenty, equating to approximately $20,384/year in gross rental income (state median $380/week). Market rents have typically drifted above the recorded figure — verify against current listings on realestate.com.au and Domain before making an offer.
What is the typical mortgage repayment in Plenty?
The median monthly mortgage repayment in Plenty is $2,600, or approximately $31,200/year (vs $1,950/month state median). Stress-test your own borrowing at rates 1–2 percentage points above today's to make sure you can still service the loan through an RBA tightening cycle.
Is Plenty cash-flow positive for investors?
A median weekly rent of $392 works out to $1,699/month, covering 65% of the median mortgage repayment of $2,600/month. That leaves a $901/month shortfall (around $10,812/year before tax benefits), so a typical owner-occupier-priced property here is negatively geared. Actual cash flow depends on your deposit, loan terms, ownership costs and marginal tax rate — run the full numbers in our rental yield calculator.
What are the main risks of investing in Plenty?
The main risks are a thin buyer pool (2,575 residents), interest-rate sensitivity on the $2,600 median mortgage, the broader Victoria market cycle. Each of these is covered in the Risk Factors section above with suburb-specific numbers rather than generic warnings.
How we built this Plenty profile
The population, postcode, median household income, and dwelling mix on this page are real figures from the ABS 2021 Census (income is the ABS median weekly household income annualised) and Australia Post. Distance to the CBD is calculated from the suburb's ABS centroid. The Census median rent and mortgage repayment are 2021 figures and are clearly labelled as such wherever they appear — they are five years old and have moved substantially since. We do not publish an investment score or school/park counts for this suburb. See our methodology and data sources for exactly what's measured and what's estimated.