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ABS 2021 Census · Updated 21 May 2026
Wilsons Promontory is a regional centre in Victoria, Australia, with a population of approximately 16, making it a boutique locality. Located approximately 177 km from the Melbourne CBD, Wilsons Promontory is a regional area in Victoria. The median household income is $69,316 per year.
Lower income levels in Wilsons Promontory typically translate to more affordable entry points for investors. Distance from major centres is a consideration, though regional markets can offer higher rental yields.
Official Australia Post postcode for Wilsons Promontory. A postcode may cover multiple suburbs.
Australia Post Postcode Finder →Usual resident population at the most recent census.
Weekly median rent for occupied homes. Live rental data integration coming soon.
Annual median household income (before tax) across all households.
Straight-line distance from the suburb centroid to the nearest capital city CBD. Actual driving distance will be longer.
Estimated 1 school within or near this suburb.
Find schools near Wilsons Promontory on My School →Estimated 1 park and green spaces near this suburb.
Monthly median mortgage repayment for households currently paying off a mortgage.
Proportion of separate houses versus units, townhouses, and other home types. Useful for investors assessing rental demand mix.
Wilsons Promontory is a smaller community of 16 — about 0% of the Victoria suburb median (7,416) — so investors should factor in the narrower buyer pool and longer average time-on-market. Wilsons Promontory's median household income of $69,316/year is 27% below the Victoria suburb median ($95,160) — this is an affordability play where returns lean on yield and patient capital growth rather than demographic premium. The median weekly rent of $100 translates to approximately $5,200/year in gross rental income, setting the upper bound on yield before vacancy, rates, insurance and maintenance. Wilsons Promontory is 177 km from Melbourne, so the local market tracks regional employment and lifestyle drivers more than CBD-driven commuter demand. Only 56% of dwellings are separate houses (vs 78% state median), so this is a unit-heavy market where body-corporate decisions and strata supply meaningfully shape investor returns.
How Wilsons Promontory stacks up against the median of all Victoria suburbs in our dataset. Positive values mean Wilsons Promontory sits above the state median; negative means below.
| Metric | Wilsons Promontory | VIC median | Δ vs state |
|---|---|---|---|
| Population | 16 | 7,416 | -100% |
| Median household income | $69,316/yr | $95,160/yr | -27% |
| Median rent (weekly) | $100 | $380 | -74% |
| Distance to CBD | 177 km | 32 km | +453% |
| Separate houses | 56% | 78% | -22pp |
Pre-inspection briefing for Wilsons Promontory — every item is derived from public datasets, with full citations in our data sources page.
Limited buy-and-hold upside: a small population of 16 means liquidity is thin and capital growth tends to lag the wider Victoria market over full cycles.
Gross rent of $100/week (~$5,200/year) sets the yield ceiling. Cross-check against your purchase price to confirm whether this suburb hits the 4–5% gross yield most Australian investors target.
Only 56% of dwellings are separate houses (vs 78% VIC median) — this is a unit and townhouse market, where cosmetic flips struggle against body-corporate restrictions, thinner after-reno uplift and competing new supply.
Run the numbers on a Wilsons Promontory property
Scenario comparison, cash flow analysis, tax modelling, and PDF export — all in one place.
Create free account →Capital-growth expectations for Wilsons Promontory are modest for 2026 — incomes 27% below the VIC median of $95,160 and a population of 16 suggest gains will lag headline metro markets. Rents sit around $100/week, setting the baseline gross rental income at roughly $5,200/year — refine this against current listings before running your numbers. The EquitySight investment score of 31/100 places Wilsons Promontory in the lower tier of Australian suburbs we profile, and overall investor sentiment is cautious heading into the second half of 2026.
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Wilsons Promontory scores 31/100 on our EquitySight investment framework — a weak rating. That score is driven by a population of 16, median household income of $69,316/year and median weekly rent of $100. Whether it fits your portfolio depends on whether you are targeting cash flow, capital growth, or a value-add renovation — all three are scored with suburb-specific numbers elsewhere on this page.
The main demand drivers in Wilsons Promontory are a median household income of $69,316/year, a dwelling mix that is 56% separate houses, roughly 1 schools and 1 parks within the catchment. Together these shape both owner-occupier and tenant demand and are the factors we weight most heavily in the suburb's investment score.
Wilsons Promontory has a usual resident population of approximately 16, compared with a Victoria suburb median of 7,416 — placing it in the lower half of the state's suburbs by size. Population is the clearest proxy for market depth: more residents mean more transactions and typically a shorter average days-on-market on resale.
Wilsons Promontory sits 177 km straight-line from the Melbourne CBD. This is a regional market where CBD distance is only indicative — local industry diversity and commute alternatives matter more.
The most recent census recorded a median weekly rent of $100 in Wilsons Promontory, equating to approximately $5,200/year in gross rental income (state median $380/week). Market rents have typically drifted above the recorded figure — verify against current listings on realestate.com.au and Domain before making an offer.
A reliable median mortgage figure was not captured for Wilsons Promontory. Use our loan serviceability calculator to estimate a realistic monthly repayment for your target purchase price and deposit.
Census data was not complete enough in Wilsons Promontory to compute a clean rent-to-mortgage coverage. Use current listings to benchmark weekly rent, then plug your expected purchase price into our rental yield calculator to see whether the investment runs cash-flow positive or negative.
The main risks are a thin buyer pool (16 residents), interest-rate sensitivity, below-median household incomes ($69,316 vs $95,160 state median), the broader Victoria market cycle. Each of these is covered in the Risk Factors section above with suburb-specific numbers rather than generic warnings.
Every number on this page comes from the ABS 2021 Census of Population and Housing, Australia Post postcode reference data, and OpenStreetMap amenity tiles. The investment score, strategy verdicts, and comparison table are computed deterministically from those inputs — no opinion, no estimation. See our full methodology and the data sources and licences for the formulas we use.