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ABS 2021 Census · Updated 21 May 2026
Bluff Point is a coastal suburb in Western Australia, Australia, with a population of approximately 1,381, making it a boutique locality. Located approximately 377 km from the Perth CBD, Bluff Point is a coastal area in Western Australia. The median household income is $70,668 per year.
Household earnings in Bluff Point are below the state average, which may affect long-term capital growth. Seaside positioning attracts both owner-occupiers and holiday rental demand.
Official Australia Post postcode for Bluff Point. A postcode may cover multiple suburbs.
Australia Post Postcode Finder →Usual resident population at the most recent census.
Weekly median rent for occupied homes. Live rental data integration coming soon.
Annual median household income (before tax) across all households.
Straight-line distance from the suburb centroid to the nearest capital city CBD. Actual driving distance will be longer.
Estimated 1 school within or near this suburb.
Find schools near Bluff Point on My School →Estimated 1 park and green spaces near this suburb.
Monthly median mortgage repayment for households currently paying off a mortgage.
Proportion of separate houses versus units, townhouses, and other home types. Useful for investors assessing rental demand mix.
Bluff Point is a smaller community of 1,381 — about 25% of the Western Australia suburb median (5,605) — so investors should factor in the narrower buyer pool and longer average time-on-market. Bluff Point's median household income of $70,668/year is 29% below the Western Australia suburb median ($99,736) — this is an affordability play where returns lean on yield and patient capital growth rather than demographic premium. Median rent of $260/week (~$1,127/month) covers only 65% of the median mortgage of $1,733/month — the remaining $606/month must be funded from other income, so this suburb tilts toward capital growth rather than yield. Bluff Point is 377 km from Perth, so the local market tracks regional employment and lifestyle drivers more than CBD-driven commuter demand. Only 61% of dwellings are separate houses (vs 79% state median), so this is a unit-heavy market where body-corporate decisions and strata supply meaningfully shape investor returns.
How Bluff Point stacks up against the median of all Western Australia suburbs in our dataset. Positive values mean Bluff Point sits above the state median; negative means below.
| Metric | Bluff Point | WA median | Δ vs state |
|---|---|---|---|
| Population | 1,381 | 5,605 | -75% |
| Median household income | $70,668/yr | $99,736/yr | -29% |
| Median rent (weekly) | $260 | $350 | -26% |
| Median mortgage (monthly) | $1,733 | $1,902 | -9% |
| Distance to CBD | 377 km | 20 km | +1785% |
| Separate houses | 61% | 79% | -18pp |
Pre-inspection briefing for Bluff Point — every item is derived from public datasets, with full citations in our data sources page.
Limited buy-and-hold upside: a small population of 1,381 means liquidity is thin and capital growth tends to lag the wider Western Australia market over full cycles.
Moderate rental coverage: rent of $260/week covers 65% of a $1,733/month mortgage, leaving a $606/month gap that an investor bridges with equity, depreciation and tax benefits.
Only 61% of dwellings are separate houses (vs 79% WA median) — this is a unit and townhouse market, where cosmetic flips struggle against body-corporate restrictions, thinner after-reno uplift and competing new supply.
Run the numbers on a Bluff Point property
Scenario comparison, cash flow analysis, tax modelling, and PDF export — all in one place.
Create free account →Capital-growth expectations for Bluff Point are modest for 2026 — incomes 29% below the WA median of $99,736 and a population of 1,381 suggest gains will lag headline metro markets. Rental coverage runs at ~65% of the typical mortgage ($1,127/month rent vs $1,733/month repayment), leaving a manageable top-up for most investors. The EquitySight investment score of 41/100 places Bluff Point in the mid tier of Australian suburbs we profile, and overall investor sentiment is cautious heading into the second half of 2026.
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Bluff Point scores 41/100 on our EquitySight investment framework — a moderate rating. That score is driven by a population of 1,381, median household income of $70,668/year and median weekly rent of $260. Whether it fits your portfolio depends on whether you are targeting cash flow, capital growth, or a value-add renovation — all three are scored with suburb-specific numbers elsewhere on this page.
The main demand drivers in Bluff Point are a median household income of $70,668/year, a dwelling mix that is 61% separate houses, roughly 1 schools and 1 parks within the catchment. Together these shape both owner-occupier and tenant demand and are the factors we weight most heavily in the suburb's investment score.
Bluff Point has a usual resident population of approximately 1,381, compared with a Western Australia suburb median of 5,605 — placing it in the lower half of the state's suburbs by size. Population is the clearest proxy for market depth: more residents mean more transactions and typically a shorter average days-on-market on resale.
Bluff Point sits 377 km straight-line from the Perth CBD. This is a regional market where CBD distance is only indicative — local industry diversity and commute alternatives matter more.
The most recent census recorded a median weekly rent of $260 in Bluff Point, equating to approximately $13,520/year in gross rental income (state median $350/week). Market rents have typically drifted above the recorded figure — verify against current listings on realestate.com.au and Domain before making an offer.
The median monthly mortgage repayment in Bluff Point is $1,733, or approximately $20,796/year (vs $1,902/month state median). Stress-test your own borrowing at rates 1–2 percentage points above today's to make sure you can still service the loan through an RBA tightening cycle.
A median weekly rent of $260 works out to $1,127/month, covering 65% of the median mortgage repayment of $1,733/month. That leaves a $606/month shortfall (around $7,272/year before tax benefits), so a typical owner-occupier-priced property here is negatively geared. Actual cash flow depends on your deposit, loan terms, ownership costs and marginal tax rate — run the full numbers in our rental yield calculator.
The main risks are a thin buyer pool (1,381 residents), interest-rate sensitivity on the $1,733 median mortgage, below-median household incomes ($70,668 vs $99,736 state median), the broader Western Australia market cycle. Each of these is covered in the Risk Factors section above with suburb-specific numbers rather than generic warnings.
Every number on this page comes from the ABS 2021 Census of Population and Housing, Australia Post postcode reference data, and OpenStreetMap amenity tiles. The investment score, strategy verdicts, and comparison table are computed deterministically from those inputs — no opinion, no estimation. See our full methodology and the data sources and licences for the formulas we use.