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Suburb Insights ยท VIC 3852

East Sale 3852, Victoria

ABS 2021 Census ยท Updated 31 March 2026

Suburb Overview

East Sale is a regional centre in Victoria, Australia, with a population of approximately 210, making it a boutique locality. Located approximately 194 km from the Melbourne CBD, East Sale is a regional area in Victoria. The median household income is $84,500 AUD per year (ABS 2021 Census).

Investment Score

37 / 100 Weak

East Sale has a solid income profile that supports reliable occupancy rates. Distance from major centres is a consideration, though regional markets can offer higher rental yields.

Location

Map shows East Sale, Victoria, Australia.

Key Indicators

Postcode
3852

Official Australia Post postcode for East Sale. A postcode may cover multiple suburbs.

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Population
210

Usual resident population at census night. Source: ABS 2021 Census of Population and Housing.

ABS Census Data โ†’
Median Rent (weekly)
$75/wk

Weekly median rent for occupied private dwellings. Source: ABS 2021 Census. Live rental data integration coming soon.

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Median Household Income
$84,500/yr

Annual median household income (before tax) for all households. Source: ABS 2021 Census.

ABS Census Data โ†’
Distance to CBD
194 km

Straight-line distance from the suburb centroid (ABS 2021 SAL geography) to the nearest capital city CBD. Actual driving distance will be longer.

Lifestyle & Amenities

Schools nearby
1

Estimated 1 school within or near this suburb based on ABS 2021 data.

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Parks & green spaces
1

Estimated 1 park and green spaces near this suburb. Source: ABS 2021 data.

Median Mortgage (monthly)
$737/mo

Monthly median mortgage repayment for households currently paying off a mortgage. Source: ABS 2021 Census.

ABS Census Data โ†’
Dwelling Type
89% houses

Proportion of separate houses vs units, townhouses, and other dwelling types. Source: ABS 2021 Census. Relevant for investors assessing rental demand mix.

ABS Census Data โ†’

Investment Insight

As a regional centre, East Sale serves a wide catchment area. Regional property can offer higher rental yields than metro equivalents, though investors should assess local employment diversity and infrastructure plans. The median rent of $75/week (ABS 2021) indicates an affordable rental market. Owner-occupiers face a median mortgage repayment of $737/month. The median household income of $84,500/year reflects a solid demographic, supporting sustainable rental demand. 89% of dwellings are separate houses, indicating a predominantly family-oriented, land-rich market.

Investment Strategy

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Buy & Hold

East Sale offers moderate buy-and-hold potential โ€” look for properties with value-add opportunities.

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Rental Yield

East Sale's rental market is softer โ€” budget for potential vacancy periods.

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Renovation / Flip

The resale market in East Sale may not support quick-turnaround renovation projects.

Risk Factors

Run the numbers on a East Sale property

Full Property Analysis

30-year projections for East Sale

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2026 Outlook

Growth: Low Rental Demand: Low Investor Sentiment: Low

Price movement in East Sale is expected to be flat to modest in 2026, reflecting broader regional market conditions. The rental pipeline in East Sale is thinner โ€” flexible lease terms could help secure tenants faster. Sentiment is subdued, though improving local conditions could shift perceptions over time.

Frequently Asked Questions

Is East Sale a good suburb for investment?

East Sale is a regional area in Victoria with a population of 210. The median rent is $75/week and the median household income is $84,500/year (ABS 2021 Census). As with any property investment, conduct thorough due diligence on current listings, vacancy rates, and local infrastructure plans before committing.

What drives property demand in East Sale?

Key demand drivers in East Sale include regional employment hubs, lifestyle, and affordability. 89% of dwellings are separate houses. The area has approximately 1 schools and 1 parks nearby.

What is the population of East Sale?

According to the ABS 2021 Census, East Sale has a population of approximately 210. For historical population trends and intercensal estimates, visit the ABS Census Data Explorer at abs.gov.au.

How far is East Sale from the Melbourne CBD?

East Sale is approximately 194 km straight-line distance from the Melbourne CBD (calculated from ABS 2021 suburb centroid coordinates). As a regional or remote location, travel to the capital is significant โ€” local amenities and employment are important investment considerations.

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