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Suburb Insights ยท VIC 3241

Winchelsea 3241, Victoria

ABS 2021 Census ยท Updated 31 March 2026

Suburb Overview

Winchelsea is a regional centre in Victoria, Australia, with a population of approximately 2,456, making it a boutique locality. Located approximately 100 km from the Melbourne CBD, Winchelsea is a regional area in Victoria. The median household income is $74,984 AUD per year (ABS 2021 Census).

Investment Score

32 / 100 Weak

Household incomes in Winchelsea sit in a comfortable mid-range for the Victoria market. Regional positioning means lower entry costs but potentially longer hold periods for capital gains.

Location

Map shows Winchelsea, Victoria, Australia.

Key Indicators

Postcode
3241

Official Australia Post postcode for Winchelsea. A postcode may cover multiple suburbs.

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Population
2,456

Usual resident population at census night. Source: ABS 2021 Census of Population and Housing.

ABS Census Data โ†’
Median Rent (weekly)
$295/wk

Weekly median rent for occupied private dwellings. Source: ABS 2021 Census. Live rental data integration coming soon.

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Median Household Income
$74,984/yr

Annual median household income (before tax) for all households. Source: ABS 2021 Census.

ABS Census Data โ†’
Distance to CBD
100 km

Straight-line distance from the suburb centroid (ABS 2021 SAL geography) to the nearest capital city CBD. Actual driving distance will be longer.

Lifestyle & Amenities

Schools nearby
1

Estimated 1 school within or near this suburb based on ABS 2021 data.

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Parks & green spaces
1

Estimated 1 park and green spaces near this suburb. Source: ABS 2021 data.

Median Mortgage (monthly)
$1,560/mo

Monthly median mortgage repayment for households currently paying off a mortgage. Source: ABS 2021 Census.

ABS Census Data โ†’
Dwelling Type
87% houses

Proportion of separate houses vs units, townhouses, and other dwelling types. Source: ABS 2021 Census. Relevant for investors assessing rental demand mix.

ABS Census Data โ†’

Investment Insight

As a regional centre, Winchelsea serves a wide catchment area. Regional property can offer higher rental yields than metro equivalents, though investors should assess local employment diversity and infrastructure plans. The median rent of $295/week (ABS 2021) indicates an affordable rental market. Owner-occupiers face a median mortgage repayment of $1,560/month. 87% of dwellings are separate houses, indicating a predominantly family-oriented, land-rich market.

Investment Strategy

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Buy & Hold

Winchelsea offers moderate buy-and-hold potential โ€” look for properties with value-add opportunities.

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Rental Yield

Achieving strong cash flow in Winchelsea is challenging at current rent-to-price ratios.

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Renovation / Flip

Renovation or flip strategies in Winchelsea face headwinds from a smaller buyer pool and slower turnover.

Risk Factors

Run the numbers on a Winchelsea property

Full Property Analysis

30-year projections for Winchelsea

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2026 Outlook

Growth: Low Rental Demand: Low Investor Sentiment: Low

Winchelsea faces a cautious growth outlook for 2026 โ€” investors should focus on yield rather than short-term gains. Landlords in Winchelsea may face longer tenant search times; competitive pricing will be important. Investor sentiment toward Winchelsea is currently lukewarm โ€” value hunters may find opportunity here.

Frequently Asked Questions

Is Winchelsea a good suburb for investment?

Winchelsea is a regional area in Victoria with a population of 2,456. The median rent is $295/week and the median household income is $74,984/year (ABS 2021 Census). As with any property investment, conduct thorough due diligence on current listings, vacancy rates, and local infrastructure plans before committing.

What drives property demand in Winchelsea?

Key demand drivers in Winchelsea include regional employment hubs, lifestyle, and affordability. 87% of dwellings are separate houses. The area has approximately 1 schools and 1 parks nearby.

What is the population of Winchelsea?

According to the ABS 2021 Census, Winchelsea has a population of approximately 2,456. For historical population trends and intercensal estimates, visit the ABS Census Data Explorer at abs.gov.au.

How far is Winchelsea from the Melbourne CBD?

Winchelsea is approximately 100 km straight-line distance from the Melbourne CBD (calculated from ABS 2021 suburb centroid coordinates). Road travel times will vary; check current mapping services for up-to-date routes.

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